Another day when I get up quite early. Surprising.
Another similar morning where the first thing is doing clients work.
Not another day where I record a video and get frustrated by it! It’s time for something that actually moves my business forward. It’s time to do social media strategy!
But before I did that, I established one single rule, that would influence everything I do.
- Approach all the activities regarding working for yourself in the exact way you approach them when working for others.
Why this is so important? Read here 😉 Why working for ourselves is hard?
So in addition to the rule above, I decided that:
- Most of the task needs to be planned beforehand.
- I set time limits for the tasks
- I prioritize task to achieve maximum efficiency
Just as I’m doing while working for clients.
Coming back to social media strategy
I decided work about 4 hours on this today and see how far I would go.
I started planning. Defining the agenda took me about an hour.
My plan was to:
- Define and prioritising my goals regarding social media
- Set measurement of these goals and define what the success (achieving the goals) looks like
- Write down all related to my business social media platforms
- Define and prioritize my target audience (broadly)
- Identify where is the target audience attention (which social media platforms they use)
- Define why I should use each platform
- Map the goals with specific platforms
- Decide which platforms I want to be on
- Prioritize social media platforms based on provided value (goals)
- Defining activities regarding specific platforms
- Evaluate time/value efficiency of these activities
- Define what kind of content I want to share on the platforms
- Define the promotion plan how the content will be distributed and why it would happen that particular way
- Synthesize the strategy into more actionable on a daily-basis chunks
What do I want from social media? It was quite easy to define but harder to set measurement and define what success looks like.
I set pessimistic, yet realistic goals and ways to measure them. It’s not worth the time try to pinpoint the realistic numbers. Everything will change hundreds of times, so setting a baseline is good enough. After all, it’s just a first iteration.
After another hour of work I had something like this:
I love information architecture 😉 Which is presenting data in the simplest, most understandable way for a specific user in a specific context. In this situation, I’m the user and the context is well familiar to me, so as long as it’s super simple to understandable for me, it’s good.
What platforms exist?
So, it’s time to recall all the platforms I have ever been on. 15 minutes after I had written down most of them:
Who is the target audience
So next. Defining very basic types of my target audience and what they MIGHT need. I’m saying might, because these are hypothesis which I’m going to confirm by posting content on different social media platforms. I didn’t design experiments yet (things that are going to either confirm or disprove the hypothesis). I’ll take care of it later.
That took me another hour.
It’s not over yet
Important notice. Further narrowing down who my potential clients are is CRUCIAL! So it’s not done yet. For now, I assume that most of my potential clients want to get more information about me to figure out if I’m the right guy for the job (to solve their problem). So in order to do this more important is to start sharing the content regularly, ideally on a daily basis.
I started to get tired, so I decided to not force myself to work more. Tomorrow sun will rise again.
Plan for #006
So for the next day, I have planned:
- Finish the first iteration of social media strategy
- Reflect on social media strategy
- Set up a blog
- Quick recording of vlog #005